Season Featured Record Revenues for NHL

BEST-EVER BUSINESS YEAR FOR NHL HIGHLIGHTED BY RECORD REVENUE
All North American TV Partners Show Viewership Gains


      NEW YORK (April 13, 2011)? In a season that saw outstanding on-ice performances capped by a spectacular playoff chase that went down to the last minute of the last game of the regular season, the NHL experienced unprecedented success off the ice, achieving myriad business records and milestones.

      Led by dramatic increases in sponsorship and merchandise sales, landmark corporate investment in its big events and impressive digital growth, the NHL is on pace for its fifth consecutive year of record total revenue and is projected to bring more than $2.9 billion by the end of the Stanley Cup Playoffs. NHL Enterprises? revenue is forecasted to increase by 14.8 percent and also will set a new best. Sponsorship sales set an all-time record with gross sales increasing by 33 percent over last year as the League added to its blue chip roster of corporate partners, attracted by the most coveted fan demographic in all of pro sports. In February, the NHL announced a new seven-year partnership with Molson Coors in Canada and MillerCoors in the U.S. to begin in July ? the biggest sponsorship in the League?s 93-year history.

Source: http://www.kuklaskorner.com/index.php/hockey/comments/season_featured_record_revenues_for_nhl/

Petr Kalus Colton Gilies Justin Falk Robbie Eal Joe Callahan Bryan Allen